Brand studio — Australia, France & beyond
We design the brands others follow
Strategic identities for leaders in property, finance and the creative industries. Design for influence, not attention.
intentional. unapologetically confident.scroll ↓
Tone + Direction01.
Influence, not imitation.
Identities built to set the standard in their category — not to follow it.
Clarity over clutter.
Every element earns its place. What remains carries the weight.
Timeless, not trendy.
Brands made to hold their authority for years, not seasons.
Selected work02.
Services03.
Strategy.Positioning, naming and voice. The thinking that decides where a brand stands before it is seen.
Design.Identity systems, logo and art direction — built with restraint, made to lead.
Print.As a print broker, I source and manage production — stationery, editorial and collateral made to the same standard as the identity itself.
Digital.Websites and social presence that carry the brand with clarity and quiet confidence.
About04.
I don’t chase trends.
I design identities that lead.
Bonjour. I’m Maria. French-born, Australian for more than two decades. I began as an art director in Sydney, working on titles including CHOICE, Gourmet Traveller and Harper’s BAZAAR.
I also worked as an art director in advertising agencies on the Sunshine Coast before focusing on building our own businesses, including Black and White Projects, The Property Baron Buyers Agency and Ark Property Co. Our work with Black and White Projects has transformed homes across the Sunshine Coast, Brisbane and Sydney, with features in Adore Home and The Interiors Addict.
Having started businesses from scratch myself, I understand the decisions, hard work and belief it takes to bring an idea to life. From creating a new brand to refreshing an established one, I bring creative direction backed by practical business experience.
Alongside our businesses, I continue to offer branding and strategy for people who understand the value of a strong brand. A clear identity gives you the tools to communicate confidently, build recognition and grow with direction.
My approach combines European aesthetics, editorial discipline and first-hand knowledge of property and business. Whether it’s a small identity or a larger commercial project, I design with care, clarity and purpose.
A Peregian Beach local for over a decade, I’m proud to give back to the community that has supported me. Follow me on Instagram for more.
Maria BaronFounder & Creative DirectorCo-founder, The Property Baron, Ark Property Co and Black and White Projects
Enquire05.
Let’s build what others follow.
Taking a small number of projects each quarter.